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International sales and marketing presents

both significant risks and opportunities. Successful international partnerships are driven by relationships. If you plan to profitably conduct business overseas, it is critical that you and your international partner:

These and many other issues will drive the success of your international project. For over 20 years, Michael Woody has developed and fostered relationships with a wide variety of supplier and distributor companies all over the world. If your goal is to become a global business – on a small or large scale – International Marketing Advantages can help you achieve your objectives more quickly and with lower risk.

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Michael Woody chaired the first meeting of the task force on international business organized by Promotional Products Association International at their headquarters in Irving, Texas, on October 21st. The task force is comprised of industry leaders representing companies from the U.S., Canada, Australia and Europe. The mission of the task force is to aid in defining PPAI's role as a global leader in the promotional products industry.
> More information
Suppliers' Forum Draws Frank Discussion From Industry Leaders
PPAI's Suppliers' Forum last week brought in top supplier industry leaders willing to share best practices and detailed strategies to the Long Beach Convention Center in Long Beach, California. The forum, which was planned to coordinate with the SAAC Show this year, also brought an increase in attendance over previous years.
> Read more Suppliers' Forum
Michael Woody, along with Charley Johnson from SnugzUSA and Laura Forbes from Zebra Marketing, are the centerpiece of a new PPAI advertising campaign highlighting the benefits of volunteering for the promotional products industry’s only international trade association.

The ad appears in PPB magazine, the association’s online newsletter, and in several regional association newsletters.
> See the SAAC Newletter And The Volunteer Campaign Ad
01.04.10 -
On Tuesday, January 12th, at the PPAI Expo in Las Vegas, Michael Woody will be presenting on the future of the promotional products distribution network, and how technology and globalization are affecting our businesses.

With current pressures such as direct sourcing, product safety, shrinking margins, the state of the economy and many other factors affecting the promotional products distribution network, will you merely survive or will you thrive in the future? Technology and globalization are two key factors shaping the future not only of our industry, but our customers' industries, and you must understand the implications to prepare yourself and your company for future success.

Through an interactive exchange, this in-depth workshop will help you identify macroeconomic trends affecting our industry and how our promotional products businesses must adapt to cope with those changes. > Details and More Information
01.04.10 -
Steve Yukel and Michael Woody will speak to business owners at the PPAI Expo in Las Vegas on how to increase the value of your company in the eyes of potential buyers or partners. This workshop will discuss the financial, administrative and operational steps necessary to secure future sales including how to prepare for a sale or merger, the best time to execute an exit strategy, specific steps to take in the process of selling a business and how to clearly define what is for sale. > Details and More Information
12.21.09 -
Bjorn Harenstam, International Marketing Advantages – Europe, addressed business leaders on the subject of international brand building at a November conference in Stockholm sponsored by Ferrari. The seminar, which drew over 600 CEOs and marketing executives, was held at the historic Stockholm Opera House. Harenstam spoke about the synergy of partnering with a strong brand like the Ferrari racing team to enhance a company’s international brand recognition and stature.
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